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At lunch with a colleague, I exchanged business cards with the cashier.
Like me, the restaurant had just received new cards that they were equally as proud of.
I asked the cashier “What do you think I do?”.
She wouldn’t even guess after reading the card.
That’s not good. That’s bad. In fact, that says my job titles are either too specific or too vague.
The Problem
Naturally, someone in a similar field could answer that question. But if my target audience — local small business owners and startups — can’t immediately understand what services I offer, then my business card is just prompting more questions (instead of answers/solutions)
I think I‘ll reserve this stack for meet-ups and peer-to-peer engagements
This afternoon was a relatively inexpensive lesson: make it clear what you do
At lunch with a colleague, I exchanged business cards with the cashier
— Mike Wright (@saymoredotmedia) February 18, 2020
Like me, the restaurant had just received new cards that they were equally as proud of
I asked the cashier what do you think I do?